Once you have the mechanics of your sustainability business case in place (for more help there, check out our Capacity Building tools) you're ready for the next step, which is getting executive buy-in.

One of the most effective ways to do this is via an Executive Summary presentation. In just a few minutes and with just a handful of slides, you need to be able to clearly articulate the opportunity based on your full business case preparation in a way that speaks to the concerns and priorities of your audience.

Executive Summaries need to be short and to the point, visually appealing, non-technical and, most importantly, targeted to your organization and the concerns of your specific executive audience. Every presentation will look different, but some of the basic components you'll need to include are:


  • The challenge (in whole-business terms)

  • Your proposed solution, along with other considered alternatives, if relevant. (For help with this step, check out our decomposition resources.)

  • Your justification (high-level)--remember that all your data and calculations are supporting material here, not the main event.

  • Benefits to the organization's stakeholders

  • Assumptions and risks

  • Investment details 

  • Implementation plan


To help you do this, DSD has put together a sample Executive Summary Presentation, a genericized version of an actual presentation which successfully garnered approval from a real organization.

Download our sample Executive Summary Presentation here.

Making Your Business Case Persuasive

Making the Pitch: Getting Executive Buy-In

© 2018 by Driving Sustainable Decisions

Founded by ALO Advisors, Antea Group, and Fundación FEMSA.